Keap vs Smart Text Back
Keap (formerly Infusionsoft) is a full CRM and marketing automation platform with SMS automation included. At $299/mo, it's the same price as Smart Text Back — but it's a completely different product. Keap is for established SMBs with complex sales pipelines that need CRM, e-commerce, and marketing automation. Missed call text-back requires setting up a custom automation workflow, not a native feature. No review management. If you need a full CRM, Keap is strong; if you need text-back, it's overkill.
| Feature | Smart Text Back | Keap |
|---|---|---|
| Starting Price | $297/mo flat | $299/mo |
| Setup Fee | $1,000 one-time | None |
| Contract Required | Monthly — cancel anytime | Monthly |
| Missed Call Text-Back | ||
| 2-Way SMS | ||
| Review Management | ||
| Mobile App | ||
| Multi-Line Support | ||
| Scheduling / Booking | ||
| AI Call Answering |
Keap Pros & Cons
Pros
- Full CRM with automation
- SMS automation included
- E-commerce and invoicing
- Good for established SMBs
Cons
- $299/mo is expensive
- Text-back requires automation setup
- No review management
- Complex for simple needs
Smart Text Back Pros & Cons
Pros
- Flat $297/mo — no per-user or per-minute billing
- All-in-one: text-back, 2-way SMS, reviews, mobile app
- Done-for-you setup — we handle everything
- Keep your existing business number
- Facebook & Google chat integration
Cons
- $1,000 one-time setup fee
- No AI call answering — text-back only
- SMS carrier usage rates apply on top of monthly fee
Pricing: $297/mo vs $299/mo
Smart Text Back is a flat $297/month with no per-user or per-minute charges. Keap starts at $299/mo.
Keap charges no setup fee, while Smart Text Back has a $1,000 one-time setup fee. The trade-off: Smart Text Back's setup fee covers done-for-you configuration, number setup, message templates, and team training — you don't touch any technical settings. With Keap, you save on setup but may need to handle configuration yourself.
Both services offer month-to-month billing with no long-term contracts — you can cancel either one anytime.
The key pricing difference: Smart Text Back includes everything in one flat fee. With Keap, check whether the starting price includes all the features you need — some providers gate key features behind higher tiers or charge add-on fees that push the effective monthly cost above the advertised rate.
What Keap Doesn't Include
Smart Text Back is an all-in-one platform: missed call text-back, 2-way SMS, review monitoring and replies, Facebook/Google chat, and a mobile app — all included.
Keap is missing review management and reply tools. If you need those capabilities, you'd have to add separate tools, which means more logins, more cost, and more complexity.
For businesses that want one platform to handle all their customer communication, Smart Text Back provides better value — even if the headline price looks similar.
Who Each Tool Is Best For
Keap is best for: Established SMBs with complex sales pipelines.
Smart Text Back is best for: small businesses that want a flat-rate, all-in-one missed call text back service with done-for-you setup, review management, and a mobile app — without per-user pricing or annual contracts.
If you're a small business owner who just wants to stop losing leads to missed calls without overpaying for features you don't need, Smart Text Back is the simpler, more affordable choice.
The Verdict
Choose Keap if:
- Full CRM with automation
- SMS automation included
- E-commerce and invoicing
Choose Smart Text Back if:
- You want a flat monthly rate with no per-user pricing
- You need text-back, 2-way SMS, and review management in one
- You want done-for-you setup with your existing number
Keap vs Smart Text Back: FAQ
Data last verified: 2026-08-24
Pricing and features change frequently. Verify directly with the provider before making a decision.