SMS Terms & Conditions

1. How SMS Messaging Works

Smart Text Back sends and receives SMS messages on behalf of your business through third-party SMS carriers. When a call to your business number goes unanswered, the platform automatically sends a text message to the caller from your business number. The caller can reply to that text, and you can continue the conversation through the Smart Text Back mobile app or web dashboard.

2. Carrier Usage Charges

SMS messages are billed at carrier rates. The $297 monthly subscription fee does not include per-message carrier charges. Usage costs depend on:

• The number of messages sent and received each month
• Message length (SMS segments — messages over 160 characters are billed as multiple segments)
• Carrier surcharges that may apply to certain number types

A business with 100 missed calls per month will have lower usage charges than one with 500. Current usage rates are available at any time. You can review detailed rates at our usage rates page.

3. Opt-Out & Unsubscribe

Recipients can opt out of SMS communications at any time by replying "STOP" to any message. When a recipient opts out:

• Their phone number is added to the platform's opt-out list
• No further automated messages will be sent to that number
• You will be notified of the opt-out in your dashboard

Per the FCC's Opt-Out Rule (effective April 11, 2025), opt-out requests must be honored "in any reasonable manner" and without delay. Recipients can also reply "HELP" for assistance or "START" to resume receiving messages if they previously opted out.

4. Message Frequency

The automated missed-call text-back message is sent once per missed call. You control the frequency of follow-up messages. We recommend limiting manual follow-ups to avoid being perceived as spam. Repeated messages to a recipient who has not engaged may violate TCPA guidelines.

5. TCPA Compliance

The Telephone Consumer Protection Act (TCPA) governs SMS communications. Smart Text Back is designed to respond to individuals who have initiated contact with your business by calling your phone number. The FCC has held that knowingly providing a phone number can constitute an invitation to be contacted, absent contrary instructions.

Your responsibilities include:

• Identifying your business in text messages
• Honoring opt-out requests immediately
• Not using the platform for marketing blasts without proper consent
• Completing A2P 10DLC registration as required by your carrier

This is general information, not legal advice. The TCPA and its implementing rules are complex. Consult with a qualified attorney for guidance on your specific compliance obligations. See our Terms of Service for full terms.

6. A2P 10DLC Registration

Application-to-Person 10-Digit Long Code (A2P 10DLC) registration is required by US carriers for businesses sending SMS messages through standard phone numbers. Smart Text Back handles A2P 10DLC registration as part of your setup. This registration helps ensure message deliverability and compliance with carrier requirements.

7. Message Content

You are responsible for the content of all messages sent through the platform, including automated templates and manual replies. Prohibited content includes:

• SHaFT / illegal content (sex, hate, firearms, tobacco)
• Deceptive or fraudulent messages
• Messages that violate the TCPA or carrier guidelines

8. Data & Privacy

SMS conversation data (phone numbers, message content, timestamps) is stored securely to provide the service. We do not sell your data or your customers' data. See our Privacy Policy for full details.

9. Carrier Limitations

SMS delivery is not guaranteed. Carriers may filter, delay, or block messages for reasons including content filtering, rate limiting, or unregistered numbers. Smart Text Back is not liable for carrier delivery failures, but we monitor deliverability and work to resolve issues promptly.

10. Contact

For questions about SMS terms, opt-outs, or compliance, contact us:

Smart Text Back (operated by 95Visual)
Bakersfield, California
Phone: +1 (661) 964-4222