How much does Novalab cost compared to Smart Text Back?

Novalab's pricing is custom and not publicly listed — contact the provider for a quote. Smart Text Back is $297/month flat with a $1,000 one-time setup fee. The key difference is that Smart Text Back has no per-user or per-minute charges — everything is included in the flat monthly rate (plus SMS carrier usage rates).

Does Novalab have missed call text back?

Yes, Novalab does offer missed call text back. However, Smart Text Back is purpose-built for this use case and includes additional features like review management, Facebook/Google chat, and a mobile app that Novalab also offers.

Which is better for small businesses: Novalab or Smart Text Back?

It depends on your needs. Novalab is best for businesses wanting text-back with automated booking. Smart Text Back is best for small businesses that want a flat-rate, all-in-one solution with done-for-you setup. If you want simplicity and predictable pricing, Smart Text Back wins. If you need Novalab's specific strengths (automated booking integration; follow-up sequences), it may be worth evaluating further.

Can I keep my existing phone number with Novalab?

Most missed call text back tools, including both Novalab and Smart Text Back, allow you to keep your existing business phone number. Smart Text Back handles the setup for you as part of the onboarding process — we configure conditional call forwarding on your carrier so missed calls trigger the text-back automatically.

Does Novalab include review management?

Yes, Novalab does include review management features. Smart Text Back also includes review monitoring, review requests, and reply management as part of the all-in-one platform, along with Google and Facebook chat integration.

Is there a free trial for Novalab or Smart Text Back?

Novalab may offer a trial — check their website for current offers. Smart Text Back offers a live demo: call us at (661) 964-4222 and hang up after the first ring to see the text-back in action. Contact us to schedule a full demo.

What about after-hours support?

Both Novalab and Smart Text Back support after-hours messaging. Smart Text Back lets you set custom after-hours messages to keep leads warm when your business is closed, so callers know when to expect a response.

How long does setup take with Novalab vs Smart Text Back?

Smart Text Back offers done-for-you setup — we handle everything including number configuration, message templates, and team training. Novalab's setup process varies; check their documentation. With Smart Text Back, you don't need any technical knowledge.

Which has better customer support?

Smart Text Back provides dedicated support as part of your monthly plan. Novalab's support quality varies by plan tier — some features may require higher-tier plans for priority support. We recommend checking recent reviews on G2 or Capterra for Novalab's current support reputation.

Back to All Comparisons

Novalab vs Smart Text Back

Novalab offers missed call text-back with automated booking, follow-up sequences, and review generation. Pricing is custom and not publicly listed — contact the provider for current rates. We could not find independent reviews on G2 or Capterra. No mobile app. The feature set is promising but the lack of transparent pricing and public reviews makes it difficult to evaluate without direct contact.

Standalone

Starting at Custom — contact provider

Feature	Smart Text Back	Novalab
Starting Price	$297/mo flat	Custom — contact provider
Setup Fee	$1,000 one-time	Contact provider for setup costs
Contract Required	Monthly — cancel anytime	Contact provider
Missed Call Text-Back
2-Way SMS
Review Management
Mobile App
Multi-Line Support
Scheduling / Booking
AI Call Answering

Novalab Pros & Cons

Pros

Automated booking integration
Follow-up sequences
Review generation
Unified inbox

Cons

Custom pricing — not transparent
Newer company
Limited public reviews
May require onboarding

Smart Text Back Pros & Cons

Pros

Flat $297/mo — no per-user or per-minute billing
All-in-one: text-back, 2-way SMS, reviews, mobile app
Done-for-you setup — we handle everything
Keep your existing business number
Facebook & Google chat integration

Cons

$1,000 one-time setup fee
No AI call answering — text-back only
SMS carrier usage rates apply on top of monthly fee

Pricing: $297/mo vs Custom — contact provider

Smart Text Back is a flat $297/month with no per-user or per-minute charges. Novalab starts at Custom — contact provider.

Novalab's setup fee is not publicly listed — contact the provider for current setup costs. Smart Text Back charges a $1,000 one-time setup fee, which covers done-for-you configuration including number setup, message templates, and team training.

Novalab's contract terms are not publicly listed — contact the provider for details. Smart Text Back is month-to-month with no long-term contract.

Important: Novalab's pricing is custom and not publicly listed, so the actual cost may differ from what you're quoted. Smart Text Back's $297/mo is fully transparent — what you see is what you pay (plus SMS carrier usage rates).

What Novalab Doesn't Include

Smart Text Back is an all-in-one platform: missed call text-back, 2-way SMS, review monitoring and replies, Facebook/Google chat, and a mobile app — all included.

Novalab is missing a mobile app for on-the-go management. If you need those capabilities, you'd have to add separate tools, which means more logins, more cost, and more complexity.

For businesses that want one platform to handle all their customer communication, Smart Text Back provides better value — even if the headline price looks similar.

Who Each Tool Is Best For

Novalab is best for: Businesses wanting text-back with automated booking.

Smart Text Back is best for: small businesses that want a flat-rate, all-in-one missed call text back service with done-for-you setup, review management, and a mobile app — without per-user pricing or annual contracts.

If you're a small business owner who just wants to stop losing leads to missed calls without overpaying for features you don't need, Smart Text Back is the simpler, more affordable choice.

The Verdict

Choose Novalab if:

Automated booking integration
Follow-up sequences
Review generation

Choose Smart Text Back if:

You want a flat monthly rate with no per-user pricing
You need text-back, 2-way SMS, and review management in one
You want done-for-you setup with your existing number

See Pricing