SimpleTexting vs Smart Text Back
SimpleTexting is a full SMS marketing platform that can be configured to send texts when calls are missed — but it requires setting up a custom automation workflow, not a native text-back feature. At $39/mo it's affordable, and the 2-way SMS and automation builder are solid. But it's built for marketing campaigns (blasts, keywords, drip sequences), not for recovering missed calls. If you already use it for SMS marketing, adding text-back is a natural extension. If you don't, it's the wrong tool for the job.
| Feature | Smart Text Back | SimpleTexting |
|---|---|---|
| Starting Price | $297/mo flat | $39/mo |
| Setup Fee | $1,000 one-time | $4 (carrier registration) |
| Contract Required | Monthly — cancel anytime | Monthly |
| Missed Call Text-Back | ||
| 2-Way SMS | ||
| Review Management | ||
| Mobile App | ||
| Multi-Line Support | ||
| Scheduling / Booking | ||
| AI Call Answering |
SimpleTexting Pros & Cons
Pros
- Strong SMS marketing platform
- 2-way SMS conversations
- Good automation builder
- Mobile app available
Cons
- Text-back requires automation setup (not native)
- No review management
- Credit-based — overages apply
- Built for marketing, not lead recovery
Smart Text Back Pros & Cons
Pros
- Flat $297/mo — no per-user or per-minute billing
- All-in-one: text-back, 2-way SMS, reviews, mobile app
- Done-for-you setup — we handle everything
- Keep your existing business number
- Facebook & Google chat integration
Cons
- $1,000 one-time setup fee
- No AI call answering — text-back only
- SMS carrier usage rates apply on top of monthly fee
Pricing: $297/mo vs $39/mo
Smart Text Back is a flat $297/month with no per-user or per-minute charges. SimpleTexting starts at $39/mo.
SimpleTexting charges a $4 (carrier registration) setup fee, while Smart Text Back charges $1,000 one-time. Smart Text Back's setup fee covers done-for-you configuration — we handle number setup, message templates, and team training so you don't need any technical knowledge.
Both services offer month-to-month billing with no long-term contracts — you can cancel either one anytime.
The key pricing difference: Smart Text Back includes everything in one flat fee. With SimpleTexting, check whether the starting price includes all the features you need — some providers gate key features behind higher tiers or charge add-on fees that push the effective monthly cost above the advertised rate.
What SimpleTexting Doesn't Include
Smart Text Back is an all-in-one platform: missed call text-back, 2-way SMS, review monitoring and replies, Facebook/Google chat, and a mobile app — all included.
SimpleTexting is missing review management and reply tools, scheduling and booking features. If you need those capabilities, you'd have to add separate tools, which means more logins, more cost, and more complexity.
For businesses that want one platform to handle all their customer communication, Smart Text Back provides better value — even if the headline price looks similar.
Who Each Tool Is Best For
SimpleTexting is best for: Businesses already using SMS marketing that want to add text-back.
Smart Text Back is best for: small businesses that want a flat-rate, all-in-one missed call text back service with done-for-you setup, review management, and a mobile app — without per-user pricing or annual contracts.
If you're a small business owner who just wants to stop losing leads to missed calls without overpaying for features you don't need, Smart Text Back is the simpler, more affordable choice.
The Verdict
Choose SimpleTexting if:
- Strong SMS marketing platform
- 2-way SMS conversations
- Good automation builder
Choose Smart Text Back if:
- You want a flat monthly rate with no per-user pricing
- You need text-back, 2-way SMS, and review management in one
- You want done-for-you setup with your existing number
SimpleTexting vs Smart Text Back: FAQ
Data last verified: 2026-08-24
Pricing and features change frequently. Verify directly with the provider before making a decision.